OU Gymnastics Research Report

As a member of the Lindsey + Asp Research Branch, we conducted surveys, focus groups and personal interviews to determine the public’s perception of the OU gymnastics team and explore why OU gymnastics’ meet attendance is at an all time low. This research report is a summary of our findings, which we presented to the client. 

OU Gymnastics Research Report

October 31, 2016

Research and reporting by:

Lindsey + Asp’s Research Branch

Executive Summary

The OU gymnastics program consists of a men’s and women’s team. Both teams won national titles in 2016 and consistently rank among other Big 12 teams. Their national success is widely known on campus and students are proud of the teams’ achievements. However, some of the problems and challenges facing the OU gymnastics program include overall student unawareness of both programs and their athletes. According to our research, most students are aware of the national reputation of both teams, but aren’t necessarily aware of who the athletes are or what they’re doing during the regular season.

The research team consisted of eight people. The research team was able to gauge the attitudes, knowledge and behaviors of students at the University of Oklahoma by conducting a survey and two focus groups. The research team decided to conduct both quantitative and qualitative research to get a better idea of how well the OU gymnastics program was perceived on campus.

The researchers began by sending out a survey that began September 25 and concluded on October 5. The survey consisted of twenty-two questions and was completed by 301 participants. There were four main findings from the survey. The first finding showed participants were aware of the reputation of the OU gymnastics department, but they lack the details for the meets. The second finding showed that although some are interested in the events, most participants did not feel compelled to go to meets. The third finding was that participants like to attend sporting events because of the social aspect. The last finding was that participants felt more social engagement from the department would increase attendance at meets. Overall, participants from the survey showed positive attitudes toward the OU gymnastics department, but also felt that the department could do a better job of marketing events to students.

Once the survey was completed, the research team then conducted two thirty-minute focus groups with OU students on October 4. Focus group one included 13 participants and focus group two included eight participants. There were five main findings from the focus group. First, the research team found that the focus group participants were aware of both gymnastic teams’ national title wins in 2016. Students were also aware that meets happen, but didn’t know the details of what time they begin, what days/nights they had meets, the location of the meets, and the cost to attend meets. Students said they saw more promotions for other OU sporting events, like through email, flyers, banners, etc., than they did for OU gymnastics. Students felt that social media or emails would be a better way to promote OU gymnastics information and meet details to OU undergraduate students.

The research team conducted primary research through a survey and focus groups to discover the challenges facing the OU gymnastics program and understand how students perceive the gymnastics teams among other athletic programs that make up the overall OU sports culture. With these findings from the research team, the account team will make recommendations to the client. The research report will now be presented.

 

Primary Research Methodology

Quantitative Methods and Procedures – Survey
The goal of this study was to identify the attitudes and perceptions of OU undergraduate students regarding the OU gymnastics program. Throughout the research, the research team wanted to gather information on how to better target OU students to attend the meets and raise attendance levels.

The survey had two primary research questions: RQ 1: What are the attitudes of OU students towards OU Gymnastics? RQ 2: What on campus promotions most greatly affect students’ behaviors, like meet attendance?

The proposed sampling was nonrandom with a purposive snowball method being the primary method of nonrandom sampling. For the sake of time, the research team felt this method was most appropriate to reach the response rate goal. The survey was sent out September 25 and concluded October 5. The research team posted the survey on social media, sent out personal emails and posted in various GroupMe chats. The survey was created and evaluated using the survey software- Qualtrics. A total of 301 students took the survey.

The data collected allow the research team to understand the attitudes of OU undergraduates towards OU gymnastics and which methods of campus promotions had the greatest influence in getting students information about OU gymnastics. To get accurate survey results, the population taking the survey has to represent the audience population as a whole. One flaw in the results was that the female to male ratio of survey respondents was unbalanced; there were way more female responses than male responses, which is not wholly representative of the OU population. This is one of the downsides to the nonrandom sampling method used. However, the responses received still provide solid answers and findings for the research questions. With the results, the account team can make a better informed campaign plan.

 

Qualitative Methods and Procedures – Focus Groups  

OU Gymnastics has an impressive record, but still attendance remains lower than expected at home meets. To provide answers to this problem, the research team conducted more research to determine the attitudes of OU students towards OU gymnastics. The team also studied how to generate more interest in meet attendance and how to increase awareness of OU gymnastics as a whole.

The research questions were: RQ 1: How does the OU campus feel towards OU gymnastics? RQ 2: What factors, according to OU students, influence their awareness of gymnastics? RQ 3: How can more students be interested in attending gymnastics meets?

The research team conducted two focus groups to determine why students aren’t attending meets if OU gymnastics has a popular reputation on campus and how to change this behavior. Our study population was OU students. The research team used convenience sampling to select 21 participants from the population.

To get participants for this focus group, the researchers recruited two to three participants each. The participants were offered pizza as an incentive to attend. Before the focus group began, each participant filled out an informed consent form, which allowed the research team to audio record the focus groups.

The advantages to using focus groups were that researchers were able to get immediate feedback from the participants. Focus groups also allowed the research team to ask open-ended questions and participants were able to speak freely. This allowed the research team to collect data that would have been hard to obtain in a survey.

For this project, choosing to host a focus group was a helpful research method

because the participants provided further insight into some of the responses that were on the survey. The participants seemed engaged and answered all of the questions that the moderators asked.

 

Main Results and Findings

Survey Questionnaire

The survey was sent out to students from the University of Oklahoma and received 301 responses. Out of the 301 students, 241 were female and 50 were male. Four students chose “other” or “prefer not to answer.” Six other students did not make it to this point in the survey to answer the gender question. The 301 responses can also be broken down by grade classification; there were 75 freshmen, 74 sophomores, 64 juniors and 81 seniors. There were also seven participants who did not answer this question.

After collecting and compiling all of the responses, the research team analyzed the results. All the data collected is important to inform strategy for the client, but the research team selected a few of the most prominent sources of data and combined them into main themes. Presentation of these main results can be found in the following paragraphs.

 

Theme One: OU students are aware of the national reputation and achievements of both OU gymnastics teams, but many students don’t know the details about meets.

Out of the 301 students surveyed, 92 percent knew both teams won national championships in 2016, but 58 percent of students said they didn’t receive any promotions or information regarding OU gymnastics. When asked what prevents students from attending meets, 44 percent of students didn’t know where the meets took place; 39 percent of students weren’t aware of when meets happened; and 33 percent of students didn’t know the price of attending a meet. Of the students surveyed, 60 percent of them had never attended a gymnastics meet. But when asked how likely they would be to attend meets if they were aware of the details, 47 percent of students said “somewhat likely,” while 31 percent said “very likely.” Overall, OU students are aware of the OU gymnastic teams’ reputation and accomplishments, but aren’t receiving enough, if any, information regarding meet details. If students were made more aware of this information, the majority polled would be somewhat more likely to attend meets.

 

Theme Two: OU students are interested in the gymnastics program, but do not feel compelled to attend gymnastics meets.

The survey showed OU students expressed interest in attending meets: 43 percent said somewhat interested in attending and 30 percent said very interested in attending. Following football and basketball, 48 percent of students rated OU gymnastics as the third sport they would be most likely attend. It’s apparent from the survey that the students of OU are aware of the gymnastics’ teams accomplishments and have positive opinions of the team: 52 percent of students said gymnastics is somewhat popular on OU’s campus. However, 60 percent of students have not attended a gymnastics meet. When you compare that to the statistic of how students ranked OU gymnastics popularity, they do not match up. High interest and low attendance do not go hand in hand. Despite students’ interest and positive attitudes towards the OU gymnastics program, attendance remains very low. Overall, the OU students are aware and think highly of the gymnastics program, but students aren’t motivated to attend meets. They don’t have motivation or feel inclined to attend a meet, like they would a football or basketball game.

 

Theme Three: OU students value the social aspect that sporting events provide almost as much as the events themselves.

The research team discovered that students unfortunately feel like gymnastics does not provide the social aspect that students look to receive from a sporting event. Students were asked what kept them from attending gymnastics meets. 44 percent of respondents said they didn’t have anyone to attend the meets with. Another indicator of this social theme comes from the responses to what people want to see from the gymnastics department. Students were asked how they hear about sporting events on campus, to which 48 percent said they heard about them from friends. These findings clearly support the idea that friends and other social interactions influence what events OU students attend. This trend continues later in the focus groups that were conducted.

 

Theme Four: Survey participants asked for emails, social media and social interactions to be better marketed towards students.

One of the questions on the survey asked participants to rank the top three promotions they have seen regarding OU gymnastics. The top ranked response with 58 percent was that participants don’t see any promotions from the OU gymnastics department. The second top ranked response with 43 percent of participants choosing it was social media. The third top ranked response was for flyers, with 42 percent of participants selecting it. When respondents were asked if gymnastic’s current promotions are increasing attendance at events, only 34 percent said yes. When asked how the current promotions could better reach students, respondents left suggestions in an open-ended question. Not all participants answered this open-ended questions, but 251 participants responded with ideas on how the department could increase attendance at events. The report showed that out of the 251 participants who answered the question, 51 percent of the participants stated they preferred to receive emails containing information about the meets. The second most popular response for receiving information was social media, with 24 percent of participants stating that they preferred using social media. The third most common response from participants was that they preferred receiving information about events through flyers or handouts, which represents 4 percent of the participants. When participants were asked what they would like to see from the gymnastics department in the future, 40 percent chose they would like to see more social interactions from the department, and 23 percent of participants said they would like to see more face-to-face programs with the organizations they are a part of. Overall, participants of the survey agreed that the gymnastics department could better reach students through emails, social media and social interactions.  

 

Focus Groups

For additional primary research, the research branch conducted two focus groups with students from the University of Oklahoma. The first focus group consisted of 13 students, eight female and five male, 11 white and two African Americans. There were six seniors, six juniors and one freshman. The second focus group consisted of eight people, one female and seven males, six being white, one being African American and one being Asian. There were three seniors, two juniors and three graduate students.

During the focus groups the participants exhibited different behaviors to the topics being discussed and the questions asked. For instance, when asked if they knew that OU gymnastics won national championships they all nodded their heads and talked rapidly about what they felt about it. They were sort of excited about that topic. In general, only about three of the participants seemed unresponsive to the topics. These three seemed disengaged to most of the discussions and only interjected once in awhile to add their comments. The other 18 participants seem interested in the discussions even when they didn’t have an answer; they shook their heads either in approval of the topic being discussed or to disagree. There was a lot of nodding and laughing going on as the participants agreed with each other. Participants let each other talk one at a time but always seemed to add points to what another participant said after he or she was done talking. They also paid special attention in looking at whomever was talking. Some of the participants used hand gestures when trying to drive home a point.

The focus groups gave the research team a deeper analysis of the perceptions of students regarding OU Gymnastics. From the data collected in the two focus groups, the research team was able to identify five themes that were brought up repeatedly across the two focus groups. The five main themes are presented and analyzed in the following paragraphs.   

 

Theme One: OU students don’t feel a connection to the gymnasts themselves.

Both focus groups referred to this idea without prompting.  In the first focus group when asked why Olympic gymnastics is so popular person A said “I think it has to do with knowing the athletes, like Michael Phelps…When you’re watching them, you’re invested in their success and them individually…like you have a stake in it. Like ‘that’s my girl.’” In focus group two, when asked what would get them to attend a gymnastic meet person N stated “I see football players on campus a lot of times and I probably see gymnasts, but I don’t know who they are.” In focus group two they explained this idea by relating it to Buddy Hield: “Yeah I think that’s what happened with the basketball team, there was Buddy Hield and suddenly everyone wanted to go to the basketball games.” Also, both focus groups mentioned how they would like to see the gymnasts on the south oval advertising their meets. They feel a lack of investment in the gymnastics program because they don’t feel any connection to the individual gymnasts.

 

Theme Two: OU students don’t make it a priority to attend gymnastics meets.

Unlike football or basketball, the students at OU don’t feel like they’re missing out if they don’t attend a gymnastics meet. When asked about gymnastics, person I said “Mostly just prioritizing. You would prioritize going to a football game, but with gymnastics you’re not necessarily like ‘Oh I need to make sure I’m not doing anything at this time to go to the gymnastics meet.’” Just like in the survey, OU students in the focus groups also expressed that they enjoyed going to sporting events not only for the game, but for the social aspect. When asked why they don’t attend person H said “I guess one of the reasons I haven’t gone is because not a lot of my friends go and I don’t really want to go by myself.” Most students don’t know anyone going to the meets so they don’t make it a priority to attend. In focus group two, person H said “yeah I would probably be a lot more likely to go if I knew a bunch of my friends were going, like we could like go as a group.” Gymnastics is missing the social aspect that students want from a sporting event. The social aspect is an incentive for students to go, and without that it’s not a priority for them.

 

Theme Three: Students seem to know a lot about the OU gymnastics program, but meet attendance rates aren’t reflecting that.

OU students reported in the focus groups that they were aware of both gymnastic teams winning national championships, but some participants said they don’t know details about meets, including meet times. When asked what they know about OU gymnastics, participant U said “I think a lot of people think that they are really good at what they do, but nobody knows a lot about their program outside of their success.” Other participants said they were aware of both teams winning national championships. However, when it comes to attendance, participants aren’t as informed. When asked “If you don’t attend meets, what prevents you from attending,” participant E said, “I just don’t know when they are. Volleyball has signs they put up, but I’ve never seen one for gymnastics.” When participants were asked where they see information for OU gymnastics, they expressed knowledge of when other sporting events happened on campus due to more coverage of those events on the south oval and around campus. Participant E mentioned seeing signs for volleyball games, but not many promotions, if any, for gymnastics meets. Overall, the research team believes OU students are aware of the big accomplishments and reputation of both OU gymnastics teams, but aren’t as informed when it comes to meeting times, locations and other details.

 

Theme Four: Some participants had the feeling that there just isn’t room in the sports atmosphere of OU for gymnastics, and that the team would have to compete for support from the students.

One participant commented on the strength of the football culture at OU. Stating, “I think it’s hard to increase viewership when you have something (football) that everybody knows and everyone talks about.” Respondents in the survey and focus group both expressed their awareness of football and how ingrained it is on campus. In the first focus group that was held, respondent A said, “Gymnastics is a good fall back. Like, if we lose at least we can still say we’re good at gymnastics.” Even though gymnastics is at the top of its game in its own sphere, OU still has other sports that are recognized more nationally to pay attention to. It is viewed by students as a back-up just in case we have an off year in football or basketball. Other respondents remarked on the fact that gymnastics has to work a little harder to make its presence known on campus compared to other sports. One respondent said, “if they want my support they may have to lobby for it because otherwise I won’t go out of my way for it.” Overall, gymnastics will have to really work to compete with the other established teams on campus.

 

Theme Five: Focus group participants explained that emails were not the top choice and that they would like in class stuff, south oval interactions and maybe even sno cones.

When focus group participants were asked about how gymnastics could best reach students, they responded by explaining that although emails work for other athletic programs, the gymnastics department might want to take a different approach. Participant R explained that emails can be overwhelming with text and went on to further explain that “everyone uses emails… I have so many and you scan the subject line and you just delete it.” Participants also expressed that if the gymnastics department chose to utilize sending out emails in massive quantities that they may want to “have their own email and not just tag it along with everyone else’s.” They also said including a “cute graphic” in the email might make it stand out among the rest. In lieu of emails, participants suggested gymnastic team members coming to class and interacting with students on campus. Participant P explained that “if they were out there on the south oval with food or that snow cone machine. If they were talking to us as I came up and got a snow cone I’d probably be willing to go to a meet.” Overall, students are looking for a social connection with the gymnastics department by getting to know the team through events on the south oval and interactions around campus.

 

Discussion and Importance of Findings for the Client

One of the themes present in the survey results was the lack of knowledge about meet information. This finding is important because it is a simple fix for the client and something that could easily boost meet attendance. Overall, the respondents in the survey had a high opinion of the OU Gymnastics program which bodes well. However, their interest seemed to end there. This issue gives the gymnastics program the opportunity to embrace their already well known reputation and build upon it. The research team also uncovered the important social aspect that most students value about other sporting events at OU. The students feel that gymnastic meets don’t meet this need for them. This problem could be the most important one since the social aspect is highly valued by all OU students. A social environment would drive larger groups of people to attend rather than individuals. Another problem pertained to how information was received about gymnastics. Respondents said they preferred to receive specific emails about gymnastics information. These emails would give the team a chance to personalize their brand and send only information that pertains to gymnastics.

The research team found that students don’t feel a personal connection to the gymnasts. Many said they would be more inclined to go if they recognized the gymnasts or knew some of their names. Students expressed that they want to have more face to face interactions with the team. Whether it’s tumbling on the south oval, informing classes about their upcoming meets or going to campus organizations to announce their meets. If students were able to be informed about gymnastics in person rather than by email or any other source, they would be more likely to remember to attend meets. Another theme the research team noticed was that gymnastics meets aren’t a priority for students. Many will clear their schedules every Saturday for OU football but would never think to do the same for gymnastics. Without the motivation to prioritize gymnastics the attendance rates will continue to stay low. In order for students to make it a priority, they feel they need to be more informed about gymnastics in general and when the meets are.

All in all the research team believes multiple important themes were found from our research. What the research team found will be beneficial to understand why OU gymnastics isn’t getting the attendance it deserves. Directly under this paragraph you can view the protocols used for the survey and the focus groups, the results of the survey, a participant demographics chart, and full transcripts of the focus groups.

 

Appendix 1

Survey Protocol

 

Survey Title

Attitudes toward OU Gymnastics Amongst University of Oklahoma Students

Rationale & Background Information

The OU gymnastics program is one of best in nation. In April 2016, both teams became National Champions. This made OU the first school in NCAA history to have men’s and women’s gymnastics teams win the national title in the same season. The men’s team has won 10 times and the women’s has won twice. Although this is an impressive record, attendance remains lower than expected at home meets. The client would ultimately like to improve attendance at meets. To start the path to this goal we are going to conduct primary research. This information would allow the account team to have a fuller picture of the issues facing OU Gymnastics, which will better inform their campaign tactics.

Study Goals and Objectives

The goal of this study is to inform the account team and the client of how OU undergraduate students feel about the OU Gymnastics program and also popular campus outreach methods. We will conduct this research to find the answers to two research questions.

RQ 1: What are the attitudes of OU students towards OU Gymnastics?

RQ 2: What on campus promotions most greatly affect students’ behaviors, like meet attendance?

Study Design

We have designed a survey to be completed by OU undergraduate students. The study population is all OU students currently enrolled at the University of Oklahoma. The survey should take about 10-15 minutes to complete. The duration of our study will run from Sept 25 – Oct 5, 2016. The interviews will take place online through a site called Qualtics.

Methodology

The study will identify OU student attitudes towards gymnastics and will try to answer why/why not students attend meets through the use of a questionnaire survey. We will evaluate the received responses to determine if they are a good representation of the total population. If we find it is not a good random representation, we will collect more surveys. The results will analyzed by the research branch and will then be shared with the account team.

Participant Risks

Prospective participants have been non-randomly selected from the greater population of OU students. Answers will be anonymous, but IP addresses will be recorded.

Informed Consent

Participation in this survey is completely voluntary. Prospective participants will be made aware of the interview’s voluntary nature in the introductory post as well as again in the actual introduction to the interview. Once made aware, they will be asked for their “consent” to participate, and once beginning they will have the option to quit answering questions at any point.  

 

Proposed Nonrandom Sample:

We will use purposive snowball sampling as the main nonrandom sampling method. Meaning we will seek out certain student groups to take the survey and then will instruct them to share with their friends. We will also at the same time utilize convenience/volunteer sampling. We will do this by sharing the survey link on our personal social media sites and whoever can take it will take it. For the sake of time, these are the best sampling methods to pursue.

 

Questions to Ask

We will ask a number of questions in the survey relating to the original two research questions.

 

To go on Qualtrics survey:

 

Title:

Attitudes towards OU Gymnastics Amongst University of Oklahoma Students

 

Intro:

Thank you for agreeing to participate in this research opportunity. This survey will capture your attitudes towards OU Gymnastics, as well as gauging what on campus promotions most greatly affect your behaviors, like meet attendance. The results of this survey will help Lindsey + Asp Advertising and Public Relations Agency to better serve its client: OU Gymnastics. It will take about 10 minutes to complete this survey.

 

QUESTIONS:

 

How many gymnastics meets have you attended?

0

1-2

3-4

5+

 

Did you attend mens or womens meets?

  1. Mens
  2. Womens
  3. Both
  4. I did not attend one

 

What is your favorite thing about gymnastics meets?

The atmosphere

The performances

The competitiveness

The food

Nothing

 

To the best of your knowledge, how much are gymnastics tickets for students?

  1. $5
  2. $10
  3. $20
  4. Free

 

Did you know mens and womens gymnastics won the national championship last season?

  1. Yes
  2. No

 

In your opinion, how popular is the OU gymnastics program on our campus?

Not at all popular Very popular

 

How interested are you in attending a gymnastics meet? (sliding scale)

Not interested Very Interested

 

What campus promotions have you seen/heard regarding OU gymnastics? (Rank top 3)

Flyers

Emails

Friends

Social media

Sidewalk chalk

Signs/banners

TV

Announced by other campus organizations

I don’t

Other (Fill in):_________________________

 

Do the current promotions by the gymnastics department make you want to attend events?

  1. Yes.
  2. No.
  3. I do not know what the current promotions are

 

What is the best way to reach you about information regarding OU Gymnastics meets? (Fill in the blank) ______________________________________

 

What would you like to see from the gymnastics department?

  1. More face-to-face programming with the teams and organizations that you are apart of.
  2. More fliers for events.
  3. More social interactions.
  4. Nothing, they are doing a great job.

 

What would prevent you from attending gymnastics meets? (Rank top 3)

  1. I don’t have transportation to the event.
  2. Not aware of where meets take place
  3. Not aware of when meets happen
  4. I don’t have anyone to go with
  5. The meet times conflict with my schedule
  6. I don’t know how much meets costs
  7. There isn’t enough hype about the meets
  8. The meets do not interest me
  9. There is nothing that prevents me from attending

 

Which OU sporting events are you most likely to attend? (Rank top 3)

  1.              Baseball/Softball Game
  2.              Basketball Game
  3.              Cross Country/Track Meet
  4.              Tennis Match
  5.    Gymnastics

 

How do you hear about other OU sporting events?

  1. Emails
  2. Flyers
  3. Friends
  4. Social Media
  5. Sidewalk Chalk
  6. TV
  7. Campus Organizations
  8. Signs/banners
  9. I don’t
  10. Other: _______________

 

How likely would you be to attend more gymnastic meets if you were more aware of when the meets were?

Not likely Extremely likely

 

Would you be more inclined to go to gymnastics meets if there were giveaways?

  1. Yes
  2. No
  3. Depends on the give away

 

Did the recent Olympic gymnastics meets increase you interest in attending OU Gymnastics meets?

Yes

No

Somewhat

I didn’t watch Olympic gymnastics

 

If you follow OU Gymnastics on social media, which platform do you get most of your information?

  1. Twitter
  2. Facebook
  3. Instagram
  4. I get information from all three platforms equally
  5. I don’t follow OU Gymnastics on social media

 

What is your student classification?

Freshman

Sophomore

Junior

Senior

 

What is your major? ____________________________________

 

What is your minor?_____________________________________

 

What is your gender?

  1. Male   b. Female   c. Other D. Prefer not to answer

 

Are you affiliated with any of the following orgs (select all that apply):

  1. Greek fraternity/sorority b. Sports related club/organization c. FCA
  1. Others (Fill in )__________________

 

Conclusion:

Thank you for filling out the survey!

If you would like to receive an electronic summary of these survey results, or if you have any questions, please email madison.malget@ou.edu. Your responses will help to inform account members and the OU Gymnastics department of student perceptions and behaviors in regards to gymnastics meet attendance. Again, we appreciate your time in filling out this survey. Thank you!

 

Appendix 2

Survey Results

 

Default Report

Gymnastics Attitude Survey

October 5th 2016, 9:20 am MDT

 

Q1 – How many gymnastics meets have you attended?

Answer % Count
0 60.13% 181
1-2 26.58% 80
3-4 9.30% 28
5+ 3.99% 12
Total 100% 301

 

Q2 – Did you attend mens or womens meets?

Answer % Count
Mens 4.67% 14
Womens 18.33% 55
Both 17.00% 51
I did not attend one 60.00% 180
Total 100% 300

 

Q3 – What is your favorite thing about gymnastics meets?

Answer % Count
The atmosphere 2.34% 7
The food 0.67% 2
The performances 68.90% 206
The competitiveness 7.02% 21
Nothing 21.07% 63
Total 100% 299

 

Q4 – To the best of your knowledge, how much are gymnastics tickets for students?

Answer % Count
$5 11.67% 35
$10 9.33% 28
$20 1.67% 5
$0 77.33% 232
Total 100% 300

 

Q5 – Did you know mens and womens gymnastics won the national championship last season?

Answer % Count
Yes 92.36% 278
No 7.64% 23
Total 100% 301

 

Q6 – In your opinion, how popular is the OU gymnastics program on our campus?

Answer % Count
Very unpopular 2.99% 9
Somewhat unpopular 12.96% 39
Neither popular nor unpopular 22.59% 68
Somewhat popular 52.82% 159
Very popular 8.64% 26
Total 100% 301

 

Q7 – How interested are you in attending a gymnastics meet?

Answer % Count
Very uninterested 7.31% 22
Somewhat uninterested 9.63% 29
Neither interested nor uninterested 9.63% 29
Somewhat interested 43.19% 130
Very interested 30.23% 91
Total 100% 301

 

Q8 – What campus promotions have you seen/heard regarding OU gymnastics? (Rank top 3= 1, 2, 3)

Question 1 2 3 4 5 6 7 8 9 10 Total
Fliers 42.20% 46 15.60% 17 37.61% 41 0.00% 0 1.83% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 109
Friends 38.35% 51 25.56% 34 34.59% 46 0.75% 1 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 133
Side walk chalk 19.15% 9 40.43% 19 25.53% 12 4.26% 2 0.00% 0 2.13% 1 0.00% 0 0.00% 0 0.00% 0 0.00% 0 47
Email 26.09% 30 39.13% 45 29.57% 34 0.00% 0 0.00% 0 0.87% 1 0.87% 1 0.00% 0 0.00% 0 0.00% 0 115
Social media 42.47% 79 31.18% 58 24.19% 45 0.54% 1 0.54% 1 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 186
TV 19.15% 9 42.55% 20 29.79% 14 2.13% 1 0.00% 0 0.00% 0 0.00% 0 2.13% 1 0.00% 0 0.00% 0 47
Signs/Banners 28.57% 44 35.71% 55 31.82% 49 0.65% 1 0.00% 0 1.95% 3 0.00% 0 0.00% 0 0.00% 0 0.00% 0 154
Announced by other campus organization 31.82% 21 28.79% 19 30.30% 20 0.00% 0 0.00% 0 0.00% 0 3.03% 2 1.52% 1 0.00% 0 0.00% 0 66
I don’t 58.33% 28 6.25% 3 22.92% 11 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 2.08% 1 0.00% 0 48
Other 44.44% 4 33.33% 3 22.22% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 9

 

Q8_10_TEXT – Other

Other
Spoke at chapter meeting
Seeing the at random events.
I follow the women’s gymnastics snapchat
gymnasts promoting on south oval
Talking about it with other students who also want to attend!
Handing out socks
Members coming to talk at my Greek organization’s weekly meeting

 

Q9 – Do the current promotions by the gymnastics department that you just ranked in the previous question make you want to attend meets?

Answer % Count
Yes 34.33% 103
No 21.00% 63
Somewhat 44.67% 134
Total 100% 300

 

Q10 – What is the best way to reach you about information regarding OU Gymnastics meets?

What is the best way to reach you about information regarding OU Gymnastics…
word of mouth
Email
Social media
Social media
Email
email
Email
My friends
Other people
Email
Social Media
Social media
OU email
text message
jennabrooke97@ou.edu
Social Media
None
Email
Emails, social media
social media
Email
OU Social Media
Social media
Email
Email
Online
Email
Social media
Social media
Social Media
south oval promos, posters on campus
Social Media
At other sporting events
Email
Social media
Social media
Email
Email and Flyers
Social media
Twitter
Email
Social Media
social media
email
Internet
Email
Email
email
Email
Email
Email
None
Have a concession on south oval
email
Social media
emails
Email
email (peyton sucks!!!)
South Oval
Fliers
Signs/Banners, Email
Kyle.m.morley-1@ou.edu
Email or Social Media
Ads
Email
Social Media
Email
fliers
Social media
email
ou gymnasts handing out fliers on south oval
email
email
Email
South oval
Email
email
sidewalk chalk
Email
email
Chalk/fliers
Email
Email
Social media
social media
Instagram
Isabel.a.holcomb-1@ou.edu
Fliers
sidewalk chalk
Email
Email
Emails or flyers
email
Email
Email
Social Media
email
Email
social media
Emails
Sofia.i.paz-1@ou.edu
social media
email
email
email
stru5803@ou.edu
email
Email
Social media and email.
email
Maybe something on a cell phone, like a text
Emails
email
Speaker in class
Email
Email
Not sure
Social media
Emails
Email
email
Sorority announcements
Email
social media
email
Email
Social media
social media
Emails
Twitter
email
Email
Twitter
Email
Email
Text
Fliers
Fliers
In person
email
Social Media
Carrier pigeon
Email
email
Snapchat filters would be cool
Social media
Emails or social media
Text
Social media
Social media
Word of mouth
twitter
Idk
Email
Email
email
Email
Email
Email
Email
social media
From my organizations (chi o)
Email
social media
Email
Emails and social media solicitation
internet
social media
email
social media
announce it more
Chalk
Email
Email
Email
Email
email
Email
Email
Social media
email
i saw the men’s team on the south oval once and it really made me want to go
email
sidewalk chalk
Email
Social media
Email
Text
Email
Social media
Emails
Social media
Email
Text or group messages
Email
Social media
Social media
Bigger on campus banners
email
Emails
Email
Email
Fliers
email
Email
Same as doing now
word of mouth
email
Social media/sidewalk chalk
email
Email
Social media
email
email
Email/social media
Ads
Email when there is a meet coming up
email
Other people
Social media
email
Emails
Email
Idk
Emails
Idk
Social Media, OU Email
social media/email
Social media
Signs
email
Social media
Fliers at my Hegel organization’s house
sidewalk chalk and south oval signs
Don’t
Email
Fliers
Not sure
Email
Advertisements
somewhere on campus like signs or banners
Social media
Speaking at organizations
Email
Social media
email/social media
Email
Organization Meetings, South Oval
Social media
Scott.M.Tesser-1@ou.edu
Social media

Q11 – What would you like to see from the gymnastics department?

Answer % Count
More face-to-face programming with the teams and organizations that you are apart of. 22.67% 68
More fliers for events. 17.33% 52
More social interactions 40.67% 122
Nothing, they are doing a great job. 19.33% 58
Total 100% 300

 

Q12 – What would prevent you from attending gymnastics meets? (Rank top 3= 1, 2, 3)

Question 1 2 3 4 5 6 7 8 9 Total
I don’t have transportation to the event. 44.44% 16 11.11% 4 38.89% 14 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 2.78% 1 36
Not aware of where meets take place 44.03% 59 23.88% 32 32.09% 43 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 134
Not aware of when meets happen 38.94% 81 41.35% 86 19.71% 41 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 208
I don’t have anyone to go with 26.79% 30 37.50% 42 33.93% 38 0.89% 1 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 112
The meet times conflict with my schedule 35.66% 51 34.27% 49 27.97% 40 0.00% 0 1.40% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 143
I don’t know how much meets costs 33.33% 10 13.33% 4 40.00% 12 6.67% 2 0.00% 0 3.33% 1 0.00% 0 0.00% 0 0.00% 0 30
There isn’t enough hype about the meets 19.42% 20 29.13% 30 48.54% 50 0.00% 0 0.00% 0 0.97% 1 0.97% 1 0.00% 0 0.00% 0 103
The meets do not interest me 32.50% 13 22.50% 9 37.50% 15 0.00% 0 0.00% 0 0.00% 0 2.50% 1 0.00% 0 0.00% 0 40
There is nothing that prevents me from attending 32.35% 22 16.18% 11 50.00% 34 0.00% 0 0.00% 0 0.00% 0 0.00% 0 1.47% 1 0.00% 0 68

 

Q13 – Which OU sporting events are you most likely to attend? (Rank top 3= 1, 2, 3)

Question 1 2 3 4 5 6 7 8 9 10 Total
Baseball/Softball Game 15.79% 21 19.55% 26 63.16% 84 1.50% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 133
Basketball Game 4.27% 10 72.22% 169 23.50% 55 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 234
Cross Country/Track Meet 39.13% 9 4.35% 1 30.43% 7 0.00% 0 4.35% 1 0.00% 0 0.00% 0 0.00% 0 4.35% 1 4.35% 1 23
Football game 81.45% 224 4.36% 12 14.18% 39 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 275
Gymnastics meet 11.93% 13 34.86% 38 47.71% 52 2.75% 3 1.83% 2 0.92% 1 0.00% 0 0.00% 0 0.00% 0 0.00% 0 109
Soccer game 15.09% 8 35.85% 19 39.62% 21 0.00% 0 0.00% 0 1.89% 1 3.77% 2 0.00% 0 0.00% 0 0.00% 0 53
Rugby game 32.00% 8 16.00% 4 32.00% 8 0.00% 0 0.00% 0 0.00% 0 4.00% 1 8.00% 2 0.00% 0 0.00% 0 25
Tennis match 38.10% 8 9.52% 2 28.57% 6 0.00% 0 0.00% 0 4.76% 1 0.00% 0 4.76% 1 4.76% 1 0.00% 0 21
Volleyball meet 20.00% 9 33.33% 15 40.00% 18 2.22% 1 2.22% 1 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 45
Wrestling meet 45.45% 10 18.18% 4 9.09% 2 4.55% 1 0.00% 0 0.00% 0 0.00% 0 0.00% 0 4.55% 1 9.09% 2 22

 

Q14 – How do you hear about other OU sporting events? (Rank top 3= 1, 2, 3)

Question 1 2 3 4 5 6 7 8 9 10 Total
Friends 47.94% 93 27.84% 54 23.71% 46 0.52% 1 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 194
Fliers 35.09% 20 26.32% 15 33.33% 19 0.00% 0 3.51% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 57
Email 31.41% 49 38.46% 60 30.13% 47 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 156
Social Media 38.36% 84 37.44% 82 23.29% 51 0.91% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 219
Sidewalk chalk 17.14% 6 37.14% 13 37.14% 13 0.00% 0 2.86% 1 2.86% 1 2.86% 1 0.00% 0 0.00% 0 0.00% 0 35
Other campus organizations 30.00% 12 15.00% 6 45.00% 18 0.00% 0 0.00% 0 2.50% 1 2.50% 1 2.50% 1 0.00% 0 0.00% 0 40
TV 22.39% 15 20.90% 14 53.73% 36 0.00% 0 1.49% 1 0.00% 0 1.49% 1 0.00% 0 0.00% 0 0.00% 0 67
Signs/banners 24.39% 20 18.29% 15 51.22% 42 1.22% 1 1.22% 1 1.22% 1 0.00% 0 2.44% 2 0.00% 0 0.00% 0 82
I don’t 56.25% 9 12.50% 2 25.00% 4 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 6.25% 1 0.00% 0 16
Other 0.00% 0 33.33% 1 66.67% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 3

 

Q15 – How likely would you be to attend more gymnastic meets if you were more aware of when the meets were?

Answer % Count
Very unlikely 5.14% 15
Somewhat unlikely 5.14% 15
Neither likely nor unlikely 11.64% 34
Somewhat likely 46.92% 137
Very likely 31.16% 91
Total 100% 292

 

Q16 – Would you be more inclined to go to gymnastics meets if there were giveaways?

Answer % Count
Yes 56.31% 165
No 10.92% 32
Depends on the giveaway 32.76% 96
Total 100% 293

 

Q17 – Did the recent Olympic gymnastics meets increase your interest in attending OU Gymnastics meets?

Answer % Count
Yes 57.34% 168
No 8.87% 26
Somewhat 26.96% 79
I didn’t watch Olympic gymnastics 6.83% 20
Total 100% 293

Q18 – If you follow OU Gymnastics on social media, which platform do you get most of your information on?

Answer % Count
Twitter 13.65% 40
Facebook 8.87% 26
Instagram 16.38% 48
I get information from all three platforms equally 5.80% 17
I don’t follow OU Gymnastics on social media 55.29% 162
Total 100% 293

 

Q19 – What is your student classification?

Answer % Count
Freshman 25.51% 75
Sophomore 25.17% 74
Junior 21.77% 64
Senior 27.55% 81
Total 100% 294

 

Q20 – What is your major?

What is your major?
Marketing
Psychology
Professional Writing and Human Relations
Accounting
biology
Journalism
Engineering
Film and Media Studies
Economics
Chemical Bioscience
Public Relations
Pr
International Area Studies
Pre-Occupational Therapy
HRM
Pre-Nursing
Ad
Environmental Sustainability
Business
MDS
International Business
biology
Petroleum Engineering
Chemical Engineering
Early Childhood Education
Business Management
Business Undecided
Advertising
Chemistry
Nursing
BM in vocal performance
Public Relations
advertising
Advertising
Psychology
International studies
Engineering
Pr
Public Relations
Finance
HES
History
Public Relations
biology
Gymnastics
Biology
education
Advertising
Marketing
Management Informations Systems
Health and exercise science
Engineering Physics
Psychology
PE
Industrial engineering
pre nursing
Marketing
Biology
Pre nursing
Advertising
Health and exercise science
Finance
Marketing
Communication
P.E
Pre-nursing
Chemistry
Political science
Biomedical Engineering
Early Childhood Education
Criminal Justice
HES
Creative Media Production
psychology
public relations
HES
biology
Accounting
Supply chain
Accounting Finance
nursing
HES
Biology
psychology
Nutritional sciences
Petroleum Engineering
Early childhood education
Public relations
Biology
HES PRE PA
Marketting
Psychology
Biology
Education
Psychology
Psychology/Premed
Undecided
business
Biology
Pre nutritional sciences
Visual Communications
speech-language pathology
nursing
Advertising
early childhood education
Interior Design
Sociology
Psychology
International Studies
Biology
MIS
Accounting and Pre-Med
Communications
Bio pre ot
Communication
Advertising
Management Information Systems
Pre HES
Communications
Advertising
Mis
Pre Med
Business marketing
Aviation
Psychology
Meteorology
advertising
CMP
Biology Pre-med
communication sciences and disorders
Elementary Education
Dental Hygiene
international business
Accounting
Business
nursing
Occupational therapy
MIS
Finance
biology
Social work
Marketing
Pre-Pharmacy
Pre PA
Business
Biology, Pre-Dental
Human relations
Public Relations
Pre nursing
Petroleum geology
Health and Exercise Science
Business
Political Science
Pre med
PR
Biology
engineering
Health and excersize scienxe
Spanish
Education
Pre Law
Journalism
HES
Pre law
Advertising
education
journalism
Marketing
Nursing
Biology
Early childhood education
health & exercise science
Biology
Health and Exercise Science
entrepreneurship
Advertising
Petroleum
Communications
Biology
Sports management
business undecided
International business and finance
Professional Writing
Advertising
spanish/pre-nursing
broadcast journalism
Health and Exercise Science
nursing
biology (pre-med)
International business
speech pathology
Marketing
Energy Management, Finance
Public Relations
Psychology
Business Marketing
marketing
Finance
CS
HES
Chemistry
nursing
HR
Psychology
business management
Psychology
Criminology
Health and Exercise Science
Communication
Entrepreneurship
Business
Psychology
Biology
HES
Physicians assistant
Microbiology
Bio pre med
Advertising
Advertising
Art
Health and Exercise Science
Economics
Human Relations
Finance
Economics
Construction Science
Biochemistry
Language Arts Education
Business undecided
Human Relations
PR
Pre Nursing
Pre nursing
History
Political Science
Advertising
Microbiology
undecided
finance/entrepreneurship
PR
public relations
Pre-nursing
pre nursing
Social studies education
Public Relations
Geology
Marketing
Mechanical Engineering
Advertising and management
HES
Intl studies
Political Science
Human Relatins
political science
Advertising
Accounting and HR
Marketing
Elementary Education
Public relations
psychology
Chemical bioscience
Education
Business
Math
Elementary education
Hes
Economics
Journalism
Interior design
hes
English and politics
Public Relations
Public Relations
Sociology
Music
Health & Exercise Sciences
Biochemistry
Mechanical Engineering
Multidisciplinary
Public Relations
Public relations

 

Q21 – What is your gender?

Answer % Count
Male 16.95% 50
Female 81.69% 241
Other 1.02% 3
Prefer not to answer 0.34% 1
Total 100% 295

 

Q22 – Are you affiliated with any of the following organizations? (select all that apply)

Answer % Count
Greek fraternity/sorority 75.87% 217
Sports related club/organization 3.50% 10
FCA 0.00% 0
Other 20.63% 59
Total 100% 286

 

Appendix 3

Focus Group Protocol

Choosing the RQ’s:

RQ1: How does the OU campus feel towards OU gymnastics?

RQ2: What factors, according to OU students, influence their awareness of gymnastics?

RQ3: How can more students be interested in attending gymnastics meets?

 

Study population/sampling/recruitment:

Our overall study population is OU students.. Given the time crunch, we will use convenience sampling to select 16 – 20 participants from this population. Each researcher will individually recruit 2 or 3 participants for the focus group, giving us the 16-20 participants overall. We will conduct two focus groups with 8-10 persons in each.

Date/Time/Location:

Tuesday October 4 at 8p.m., 8:30 p.m. in a reserved focus group room in Gaylord

 

Incentive:

We will provide pizza for participants.

Roles:

Moderators: Peyton, Karen

Partial transcriptions during/analyzing people: Megan, Buki

Logistician: Megan

Full transcriptions after: Emily, Hannah, Kaylie

Consent forms- Hannah

 

Title: Gymnastics Focus Group

Introduction:

Hello and thank you for being here today. We appreciate you all taking the time out of your days to sit down for a short focus group. This focus group will take approximately 30 minutes to complete. The goal of the focus group is to find out what you know and how you feel about the OU Gymnastics program. Participation in this focus group is voluntary and as such we will have you read and then sign an informed consent form before beginning the questions. If at any time you wish to quit the focus group, you may leave the room. Although names and personal information will be recorded, this information will be kept confidential to us, and will not be used in future reports. By participating in this focus group you will contribute to our understanding of why students do/do not attend OU Gymnastics events. Although we will be asking most of the questions, please do not be afraid to ask if you have any questions during or after the survey.

**Hand out, have sign, collect informed consent forms**

Questions:

  1. What is your name and what is your grade classification?
  2. What do you know about OU Gymnastics?
  3. What is the OU gymnastic reputation on OU’s campus?
  4. If you have attended any OU gymnastics meets, what was your experience like?
    1. Who did you attend with?
  5. If you don’t attend meets regularly, what prevents you from attending?
    1. (If they say info- what info do they need?)
  6. How does OU gymnastics fit into the sports culture of OU?
  7. How often do you hear/see stuff about gymnastics?
  8. What do you think would be the best way for OU Gymnastics to reach out to students about events?
  9. Aside from football, which OU athletic department has the best advertising for events, and why?
  10. What is your incentive to attend sporting events?
    1. How does that (if any) differ for OU gymnastic meets?
  11. What would you like to see OU gymnastics do to promote their meets?
  12. Did you see the hype video for gymnastics last year?
    1. Did that make you more interested in attending?
    2. Would you like to see more outreach like this?
  13. What do you expect from a gymnastics meet? (May need to prompt with examples, free stuff, fun time)
  14. What do you know about OU gymnastics national championship record? w
  15. What relationship does the OU gymnastics program have with the Team USA gymnastics program? (Prompt with OU gymnastics alums in olympics, training together, etc.)
  16. We all known gymnastics is one of the most popular olympic sports, what makes you want to watch those meets?
    1. What is the disconnect between your interest in Olympic gymnastics and collegiate level gymnastics?
  17. If you felt a more personal connection to the gymnasts themselves, would you be more inclined to attend meets? Why or why not? (May need to prompt with bball Buddy example)
  18. What is your favorite sporting event to attend, and why?
  19. How does the OUs gymnastics program compare to other universities gymnastics programs?

 

If time: Show the Confident video near the end of the focus group and then gauge their reaction.

Does this video make you more inclined/hyped to go to a meet?

http://www.soonersports.com/mediaPortal/player.dbml?SPSID=750311&SPID=127243&DB_LANG=C&DB_OEM_ID=31000&ID=4931312

 

Conclusion:

Thank you for your active participation in the focus group. Once again we appreciate your time and responses. If you have any last questions, please feel free to ask them now.

 

Appendix 4

Focus Group Participants characteristics/demographics chart

 

Participant Grade Race Gender
A Senior Caucasian Male
B Junior Caucasian Female
C Junior Caucasian Female
D Freshman Caucasian Female
E Senior Black Female
F Junior Caucasian Male
G Junior Caucasian Male
H Senior Caucasian Female
I Junior Caucasian Female
J Junior Caucasian Female
K Senior Caucasian Male
L Senior Black Male
M Senior Caucasian Female
N Junior Caucasian Male
O Grad Caucasian Male
P Senior Asian Male
Q Senior Caucasian Male
R Grad Caucasian Male
S Grad Caucasian Male
T Senior Caucasian Female
U Junior Black Male

 

Appendix 5

Focus Group Full transcriptions

Focus group 1 pg. 7-10

(Moderator K) Yes, the head coach was in the Olympics

(Ashley) And a couple OU gymnastics guys were on there as well. I don’t remember which guys they were.

(J) Isn’t there an Olympian like an older Olympian who lives in Moore and coaches?

(Moderator P) Jake Dalton lives here and practices with them all the time.

(J) Yeah. So it’s a pretty good relationship.

It’s a very tight-knit community, did you guys know that?

(E) I knew that about the girls, but I didn’t know that about the guys.

(Moderator P) So we all know gymnastics is one of the most popular Olympic sports. What makes you want to watch those meets? Why would you rather watch Olympic gymnastics and not watch OU gymnastics?

(C) It’s on my couch.

(??)With OU gymnastics, you watch a meet and then it’s over but with the Olympics everything is together so I think it’s more exciting.

(L) With the Olympics, I think it’s just hype in general. You watch stuff that you would typically never watch. You have no interest in badminton until the Olympics and then you’re like “Let’s go!”

(Moderator K) So you think it’s mainly like the hype?

(J) Just the main Olympics will bring a crowd.

(Moderator K) Yeah it’s just like one of the main ones.

(J) For me at least when it comes to the Olympics, you get to see not only the American gymnasts and what they can do the other countries too and how they compare to us. It’s like a pride thing.

 

(L) And like with basketball, everyone knows the U.S. is far ahead of anyone else so it’s really not that enjoyable to watch.

(A) I think it also has to do with knowing the athletes like Michael Phelps and like we all know Lauren Hernandez and the other ones. When you’re watching them, you’re invested in their success and them individually and like it makes it more interesting and like you have a stake in it. Like “That’s my girl.”

(Moderator K) Do you guys follow them on Instagram or anything?

(??) No.

Do you feel a personal connection would you be more likely to come to a meet? Through snapchat, Instagram, etc. One of the examples was Buddy Hield. Everyone felt a connection to him even if you didn’t go to basketball games.

(J) It would make me more excited to go. Not even on a personal level, but just knowing them on Instagram and seeing what they’re like. Like, oh, I’m going to support you better now.

(E) I didn’t go to basketball games, but I followed Buddy on Instagram and felt like I had a personal connection.

(Moderator P) What’s your favorite sporting event to attend and why?

(Moderator K) Football, everyone? Is there a reason?

(E) I think it’s just the atmosphere. There are so many students there, it’s just a big deal.

 

(J) Like if you don’t buy football tickets people are like “oh, why?” But if you don’t go to gymnastics meet people are like “oh, okay.” But if you have to study on a home football game day then people are like “what is wrong with you?”

(Moderator K) Do you think if people talked about the hype of gymnastics meet that y’all would want to go?

(J) I think there’s a different kind of etiquette at a gymnastics meet. Like that’s very typical. But the cheerleaders come and try to hype up everyone, but if you cough, like, you’ll miss something.

(Moderator K) Basketball was the sort of the same in the beginning, but then it became more hyped and people started going.

 

(E) It was because we started winning. And I feel like there was a lot of hype about it. And like both of our gymnastics teams won national championships but we didn’t hear about it until after the fact.

 

(L) And another thing with football and basketball is that you can wear a Baker Mayfield jersey or a Buddy Hield jersey but I can’t really wear anything like that for OU gymnastics.

(Moderator K) How does OU gymnastics compare to other university’s gymnastics programs?

(L) Florida’s pretty good.

 

(Moderator K) Okay, how did you hear about them?

(L) Because we beat them.

(E) I think Alabama is pretty good.

 

(A) I think LSU is good, too.

Do you see this on ESPN or anything? Or how do you know they are good?

(E) I just see it on Facebook.

 

(A) My cousin is in gymnastics and she’ll tell me, I mean she’s 10, but she will tell me. And I ask her that if she doesn’t go to the Olympics, she’s going to OU, and she says yes of course.

(Moderator K) Okay so we are going to show you guys the hype video we’ve been talking about.

(Video plays)

(Moderator K) So what are y’all’s immediate reactions after watching that?

(B) I like the colors.

(J) Watching them do all of that it just looks like they are having fun even know they are acting tough.

(E) It’s very different.

 

Focus group 2 pages 1-2

What is your name and what is your grade classification?

  1. Daniel Anthony: junior
  2. Maggie White: super senior
  3. Kyle: graduate student
  4. Sean: graduate student
  5. Nate: senior
  6. Prisade: senior
  7. Jason: graduate student
  8. Travis: junior

What do you know about OU Gymnastics?

Q: nothing

O: both programs are highly ranked nationally

R: they both won the national championship last year

N: there is a girl’s name similar to Brittany Spears, which is why I know it

U: there are three great programs and they both won national championships in the same day last year

What is the OU gymnastic reputation on OU’s campus? What do you guys think the reputation is?

O: they’re good

U: I think that everybody thinks that they are really really good at what they do, but nobody knows a lot about their program outside of their success

T: I know nothing about the program. I go to class and one of our cobart is actually on the team. So nothing

If you have attended any OU gymnastics meets, what was your experience like?

O: I have. my g-little is on the gymnastics team so I have been to two. They were both at Lloyd Noble. They were both fun. They gave away prizes usually-I got a shirt. They really are kind of different.  I don’t think a lot of people are exposed to gymnastics like I was exposed to high-school football and high-school basketball and all that stuff. But like I didn’t really know what was going on a lot of it.

Who did you attend with?

O: I usually just go with members of my theta family. But I’ve only been twice-I haven’t been to that much

Unknown: It was fun. I took some kids I was babysitting at the time and so I was kind of watching them. But It was kind of interesting. I don’t think anything that was going on but I was cheering on my friends that were on the team.

What made you want to go? Because you knew people on the team?

Unknown: yeah pretty much.

If you don’t attend meets regularly, what prevents you from attending?

Q: they haven’t had one yet

U: I guess one of the reasons I haven’t gone is cause not a lot of my friends go and I don’t really want to go by myself. So I guess that’s my reason.

R: I probably, I don’t understand anything that’s going on so yeah there’s not a lot of people going that I know so it wouldn’t be entertaining

      

Do you think if more of your friends went you would go? More people more students?

U: yeah I would probably be a lot more likely to go if I knew a bunch of my friends were going like we could like go as a group

O: yeah I think that if more people that I knew went and if they did  more opportunity for gymnastics to be explained to them. Yeah I should have said this earlier, when I went the vast majority of people in the audience were not OU students they were like small children and teenagers that were gymnasts and were very clearly there to watch like the OU gymnasts who were their heroes or whatever and that’s because they have a familiarity with the sport whereas we go to the football game and we’ve all seen football games so we like can follow it and be somewhat entertained but when you are at a gymnastics meet its like oh that girl did pretty good but she’s got a nine like point whatever and you have no idea what that means

How does OU gymnastics fit into the sports culture of OU?

N: it’s not really classified as one. football, basketball, probably soccer and maybe wrestling, bowling ball. Gymnastics is like really low.

Unknown: for me its like baseball but that’s really only because I know people on the team. So it be like I go to football and basketball because I enjoy it. And then I’d be like kind of guilt tripped into going to gymnastics

U: I think that everybody on campus knows they are really good but that’s about where campus participation ends is there “yeah we’re really good! Okay great!” and it doesn’t really go anywhere from there

How often do you hear/see stuff about gymnastics? Like around campus or?

O: I feel like I do fairly often but I think that’s because I look for it and also I’m in several organizations where I’m doing separations? And recruitment or I’m hosting people that come in from outside OU so I get told about all of the high-ranked stuff that OU has so that way when those people come in from out of town or like I have a perspective student I can use that as a selling point. So I probably hear about it more than the average

N: I see it on the flyers at noble places . Like the caf is where I see a lot of the flyers or possibly the union-somewhere on campus that’s when I’m like oh we actually do have a gymnastics team

 

Hannah’s Section BEGIN (FG 2 pg. 3-8):

Q: I haven’t heard anything about it um I’ll say as far as sports are concerned in general I say football but the volleyball there is a big sandwich board out front of where they play. It was out there for two days so I definitely knew about the volleyball game coming up so I assume the same tactic would probably work for me if it was gymnastics related and as far as BLANK was concerned I’m pretty sure that I think where we rank it here at school correlates exactly how the US ranks gymnastics as far leadership nationwide I can’t imagine it’s ranked very highly…

Anyone else?

Unknown: It’s really just been like they told me-They came to the fraternities one time. And so I guess that told a lot of other guys that may not have known. They may gotten a lot

Do you think a personal connection with them would make you want to go more?

Unknown: yeah I think that’s why-I think like when they go out and like talk to people to that seemed to help.

With you with the volleyball player, does that make you more interested?

Unknown: yeah it made me a little bit more interested. I think I could catch a match.

Q: to build on that, that’s why Kyle and I end up going to that one volleyball game is cause that girl is in our class so we were like ah we should go support her at some point and we did go to one game because of that

O: I feel like its just we have such a strong football culture here and even last season basketball was a little bit more than it has been in past years and I don’t want to say there’s not room for anything else but I think that it is hard to increase viewership to use your term for something when you got something that everyone goes to everyone knows about and you talk about my fall sport is football .So I think that’s definitely-not that they are in competition or anything but that’s what people have in their minds is a football game experience so when they think of OU sports like they think all my friends there, tailgating like it’s a whole experience rather than just like going and watching like a sporting event.

R: yeah uh and definitely basketball didn’t have nearly as many people go freshman year because they were bad and so like for them it’s just being a popular sport and then actually getting good is why people go. Because freshman year it was extra fifty  dollars to get season ticket to football and basketball and now they have separate season tickets. That’s like forty bucks or something because they were actually getting people.

Yeah well our gymnastics is pretty good do you think they don’t know about that?

R: I think it’s just the difference of like US we like football and basketball and I know our gymnastics team is super good but football is once a weekend and we have to watch the game. Basketball is kind of a lot honestly all those games but

S: I think people just don’t understand it. Like you go and sit down and like yay they are jumping and they’re walking across the balance beam and that’s really exciting but like I have no idea as someone who is not a gymnast or has friends who are gymnasts like I know that she’s probably doing well but what does that mean like football is just easier because most of us have grown up with high-school football or whatever

Q: I know a decent amount about gymnastics in general but um I would definitely say that knowing it doesn’t change it. It’s like golf-just because I know about golf doesn’t mean I like to go watch golf or watch it on television. I think golf is one of those sports you choose to like or you choose not. You probably play golf-but I don’t watch golf. It doesn’t blow my mind at any point in time so same thing might fall for gymnasts the only reason to go is someone I know or for the school- for some kind of national title. It’s how like every four years everyone cares about gymnasts in the Olympics everyone cares about female soccer. No offense guys it’s just the way it works out. Every four years everyone’s like oh my gosh I’m an avid soccer fan. And I’m like really you haven’t watched a single thing

We all know that gymnastics is the most popular Olympic sport. What makes you want to watch those meets but not OU ones?

P: they talk you through what’s going on. They have commentators while you watch.

R: cause it’s the Olympics and I’ve never been to a track meet either but a watch BLANK. I don’t watch soccer but I’ll watch Olympic soccer just because it’s the highest level of competition and it’s once every four years

U: I’ll also add that I can watch the Olympics while sitting on my couch working on something I need to work on. I feel like I don’t have the time to walk out and go to a gymnastics meet.

R: I also just realized I have no idea how long gymnastics meets last so I don’t even know how long I have to go

N: Is it televised?

No. Might be on the Oklahoma sports, but not on ESPN or anything. Would you watch it if it was televised?

N: I’d probably watch it if it was televised. One of the meetings would be less probable for me to go.

What do you think would be the best way for OU Gymnastics to reach out to students about events?

R: anything but emails. Everyone uses emails and if it has OU I delete it immediately because I have so many of those and you scan the subject line and I don’t know you just delete it.

Would you read a specific gymnastics one?

R: Probably not.

Anyone else?

U: I’ve had teachers offer extra credit for lesser known tickets for volleyball and stuff. I’ve gone to a couple and gotten extra credit for it. So I don’t know I mean no idea how that works or anything but that’s definitely worth spending a couple of hours to get extra credit.

Which ones did you go to?

U: it was volleyball I think. Because it was freshman year. But it was volleyball I think that I ended up going to.

Did you like it?

U: Uh, I mean it was volleyball. So not that big of a fan of volleyball. But I mean it was fun because lots of my friends from my class were there so going back to that having friends there helps as well.

O: Price just rolled out a new passport to success thing for all the students that came in this year one of the requirements to graduate is a community certain community events so it may be worth it because so many students in price-it’s one of our largest colleges to see if going to a sporting event that isn’t football or basketball could be considered one of those community events because I know the freshman will have to do 20 hours of different seminars and different things like that

Any other ways you think?

N: part of getting me to a gymnastics meet……I see a lot of football players on campus a lot of times and I probably see gymnasts but I don’t know who they are. Um yeah I don’t know anyone on the team.

Do you think just seeing them on the south oval-would them personally promoting you making you much more inclined to go than like really anything else?

P: if they were out there on the south oval with food or that snow cone machine. If they were talking to us as I  came up and got a snow cone I’d probably be willing to go to a meet.

Q: personal contact definitely be the best way just to have them like if they want my support they might have to lobby for it cause otherwise I won’t go out of my way for it and they expect me to support them so if I feel like I’m connected with them I’ll support them

Did you guys see the hype video?

O: the one with the paint

Yes. What did you guys think about it?

N: I didn’t see it

R: it was cool, it’s not quite like the football videos because it’s not football

Did it make you more interested in attending a meet or?

O: for me it was more of the personal connection. The video-oh now that I’ve seen this hype video

What do you expect from a gymnastics meet? Free stuff? Good time? Hanging with friends?

Q: free shirts at the volleyball game and I’m like cool I got a free shirt. That definitely wasn’t needed. I didn’t go there and was like oh my god I go there to get a shirt. Sure I got free pizza, but the free shirt wasn’t required. We were going to the game anyway to support our friend who was in our class.

What do you know about OU gymnastics national championship record ? 16:13

R: I know you shouldn’t talk to the girls about the national championship two years ago. They were not happy. That’s the one where they lost. And the guys won so sore spot for them. I know the year before that the guys got second for 2 years straight. So I know they’ve been one and two for a long time.

Do you guys who just got here know about the team?

Q: I didn’t know we had a male gymnastic team

U:I think I heard they are supposed to be pretty good and that’s about it.

Anyone else?

What relationship does the OU gymnastics program have with team USA gymnastic program?

R: I know the coach of the US team was OU and half of the OU or team USA was OU.

So how did you know the OU had a large presence of men but didn’t know the specific. Like some of the US gymnasts train with OU gymnasts. And the girls they train together. Did you guys know that-it’s a really close community?

R: It makes sense though

Do you find it cool or interesting?

Unknown: yeah that’s cool

If you felt more of a connection to the gymnasts would you be more likely to go? Or if you had someone talked about on TV or on the news

R: yeah I think that’s what happened with the basketball team, there was Buddy Hield and suddenly everyone wanted to go to the basketball games.

P: I don’t ever watch TV or the news so I would have no clue they were on the news

O: I think one thing also about the Olympics and the basketball team was that people started talking about it. I go to football games to talk to people I don’t go to football games to watch football so I think once you reach a critical mass of people that start talking about or going to something its- like a lot of people it’s not necessarily I love basketball or football or gymnastics its everyone knows the Olympics everyone knows the Olympics are on everyone’s going to be talking about it so when I go to a party I want to be like “hey did you see the Olympics last night” “yeah!”. And not awkward

Do you feel like if more people talked about it more people would be interested in  going or in knowing more about it?

No response (maybe they nodded their heads?)

What is your favorite sporting event to attend and why OU or in general?

U: hockey and my favorite is hockey oddly enough. I know its not a- well so I like going to football games but at the same time it’s just standing for four hours. But I love hockey  cause I used to play it when I was little and so that’s kind of fun. Its one of those sports I know exactly what’s going on the whole time. Um, it’s kind of violent. It’s free to go to.

Do a lot of people go to those?

U: Um, no.

Anyone else?

O: I like to go to the bowl games because there’s a lot of excitement everyone’s talking about it

R: Basketball would probably be my favorite because I think it’s more social

What’s your favorite sport?

Unknown: I like to watch tennis.

Would you go to an OU tennis match?

Unknown: Yeah I would go if I had time for it

How does the OUs gymnastics program compare to other universities gymnastics programs?

N: probably only the top five

O: (talked too quietly)

Okay so we are going to show you the hype video that we talked about earlier and we want to hear your input about it

*Hype video plays*

Unknown: that’s cool super pumped!

Unknown: definitely justify the budget for that, that was a great video.

Unknown: looks pretty cool not gonna lie

Q: it looked cool. I would say the dancing part was a little elongated. You go through about 25 seconds of girls dancing and its neat and all but lets get to the point of the video. Uh other than that it was good I would watch the first six seconds of it on youtube before I skipped it.  Focus group man might as well get it out there

P: if they could have like a tutorial like mock meet at the beginning of the season like that like a black light party that would be awesome.

U: (spoke too quietly)

Where would you like to see this video?

Q: football games would be really solid but football season is not gymnastics season so basketball games would be closer to it so a little cross pollination would be nice