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Press Release

FOR IMMEDIATE RLEASE-March 27 OU Pi Phi Makes a Difference in Illiterate Lives Pi Phi women actively participate in the promotion of literacy in diverse ways   NORMAN, OKLAHOMA-One of Pi Beta Phi’s national core values is philanthropic service to others and the OU chapter of Pi Phi strives to live this out each day […]

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Pi Phi’s Site Went Live

This week we created sites for our client.  I created a tumblr blog because my strategy was to reach potential new members, which are women in high-school.  On this blog, I want to showcase a variety of pictures and people.  I want to showcase the friendship Pi Phi’s members have and their daily college adventures. […]

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Implementing my Strategy

This week I have thought through the execution of my strategies and objectives, which include publicizing the friendship among Pi Phi members, Pi Phi’s campus success and Pi Phi’s focus on philanthropy. The friendship among Pi Phi members can be publicized through blogging pictures on a newly-created Tumblr account.  These pictures should include Pi Phi […]

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Revising my Strategy

This week we have been revising our past assignments.  My main revision is making all the assignments consistent with one another.  As the semester has gone on my strategies have altered and so I need to revise my assignments to accommodate my strategies. My client is my own sorority Pi Beta Phi.  I decided that […]

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Collaboration

This week Jackie peer reviewed my previous work. It was really helpful having another pair of eyes edit my work-especially people who have different strengths than I do. For instance, Jackie has a strong journalism background.  She has very firm journalistic instincts so it is very helpful to have her edit my work.  Whereas I […]

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Target Audiences

I enjoyed discovering/taking photos for my client. I actually had quite a lot of options to choose from.  So I had to think through a lot of different options and figure out what I really wanted these photos to say. I decided that my target audience for these photo’s was going to be for potential […]

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Fine Tuning

I found the media advisory and media pitch to be very interesting assignments.  They reminded me why it is important for people in the public relations field to have a diverse understanding of journalism and a journalistic mindset.  The media advisory has to be clear and concise or else journalists won’t take the time to […]

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Info-graphics

I enjoyed making info-graphics this week.  Through the process of making an info-graphic, I learned the value in learning how to use new technologies.  This generation is a generation of constant new technology and often times people don’t take the time to adapt.  However, a person who is constantly adapting to new technologies and learning […]

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Newsworthiness

There are certain values and characteristics that make something newsworthy.  Although certain events or developments might be newsworthy to a client’s company, it may not be newsworthy to an entire city or region.  When writing press releases it is important to think and write like a journalist.  There is no guarantee that press releases will […]

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The Value of Research

In class this week we were asked to scour the web and social media to see where our client was or was not positioned.  We were asked to find the weaknesses and strengths of our client’s positioning to figure out where, as public relations practitioners, we need to begin our efforts in bettering their publicity. […]

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