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Press Release

FOR IMMEDIATE RLEASE-March 27 OU Pi Phi Makes a Difference in Illiterate Lives Pi Phi women actively participate in the promotion of literacy in diverse ways   NORMAN, OKLAHOMA-One of Pi Beta Phi’s national core values is philanthropic service to others and the OU chapter of Pi Phi strives to live this out each day […]

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PR Writing

Press Release

FOR IMMEDIATE RELEASE-March 21 Pi Phi Angels Fly Above and Beyond for Soonerthon Pi Phi members continually surprise OU by their passion for Children’s Miracle Network   NORMAN, OKLAHOMA- Soonerthon came to an end by revealing its record-breaking total of $721,941.16, in which Pi Phi played a monumental role Saturday, March 7. Soonerthon is Campus […]

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Media Apps

Dear Jennifer Wright, The Oklahoma Alpha chapter of Pi Phi was so excited to hear that one of our very own was opening the Kate Spade in Tulsa Woodland Hills mall. The women of OU Pi Phi are very proud to call you a sister. On behalf of Pi Phi, we want to support you […]

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PR Writing

Pi Phi Media Advisory

Food Trucks Arrows & Ducks Pi Beta Phi and Delta Upsilon host an event featuring a Corey White concert and numerous food trucks, which benefits Pi Phi’s philanthropy: First Book.   Who:               Corey White, OU musicians, Pi Phi members, DU members OU students, community citizens   What:              Philanthropy event encompassing a Corey White concert […]

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PR Writing

Google Trend Analysis

Overall, the amount of people searching Pi Beta Phi on Google has decreased significantly over the last ten years and there is no search trend for the OU chapter of Pi Phi. This is probably due to the rise of social media. If people want to learn about a local chapter they will most likely […]

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Competitive Analysis

Analysis When “OU Pi Beta Phi” was searched, social media sites came up very easily. The official Pi Phi website, Instagram and twitter were some of the top his. This makes it very easy to research and learn about this organization. However, OU Pi Phi’s blog does not pop up. Pi Phi’s competition, Kappa Alpha […]

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Media Analysis

Social Media Analysis OU Pi Phi has a large presence on social media. There are officers within Pi Phi who run Pi Phi’s social media sites. There is an Instagram, Twitter, official website and blog. The Instagram has 1370 followers and the Twitter has 1369 followers. The official website has information on Pi Phi’s colors, […]

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SWOT Analysis

Strengths: Pi Beta Phi won the President’s Trophy award for “Outstanding Campus Activities” in 2015. Pi Beta Phi won President’s Trophy Runner Up in 2016, which means Pi Phi had outstanding Campus Involvement, Community Service and Academics. Pi Beta Phi received third place overall in grades in 2016. Pi Beta Phi has grown successful in […]

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PR Writing

Biography

Pi Beta Phi National Origins On April 28, 1867, 12 women attending Monmouth College found Pi Beta Phi Fraternity for Women. Overtime Pi Beta Phi coined the nickname “Pi Phi”. Pi Phi’s founding values are integrity, lifelong commitment, honor and respect, personal and intellectual growth, philanthropic service to others and sincere friendship. Pi Phi’s official […]

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Pi Phi’s Site Went Live

This week we created sites for our client.  I created a tumblr blog because my strategy was to reach potential new members, which are women in high-school.  On this blog, I want to showcase a variety of pictures and people.  I want to showcase the friendship Pi Phi’s members have and their daily college adventures. […]

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