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Info-graphics

I enjoyed making info-graphics this week.  Through the process of making an info-graphic, I learned the value in learning how to use new technologies.  This generation is a generation of constant new technology and often times people don’t take the time to adapt.  However, a person who is constantly adapting to new technologies and learning […]

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Newsworthiness

There are certain values and characteristics that make something newsworthy.  Although certain events or developments might be newsworthy to a client’s company, it may not be newsworthy to an entire city or region.  When writing press releases it is important to think and write like a journalist.  There is no guarantee that press releases will […]

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The Value of Research

In class this week we were asked to scour the web and social media to see where our client was or was not positioned.  We were asked to find the weaknesses and strengths of our client’s positioning to figure out where, as public relations practitioners, we need to begin our efforts in bettering their publicity. […]

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